Introduction
Smart technology has entered every aspect of our lives, and now it's transforming sexual wellness. App controlled and smart sex toys are on the rise, offering new ways to explore intimacy with innovation and convenience. For retailers, this trend is not just a phase but a fast-growing category that deserves attention.
Understanding the appeal and functionality of these high tech toys will help adult shops better serve their customers and remain competitive in a rapidly evolving market.
What Are App Controlled and Smart Sex Toys
These are next generation toys designed to connect with smartphones or smart devices using Bluetooth or WiFi. They allow users or their partners to control the toy through an app, offering remote play, personalized vibration patterns, and even syncing to audio or video content.
Common features include app customization, long distance partner control, multiple vibration modes, and integration with video or sound. Many couples love them for the thrill of intimacy from anywhere, making collections like the App Remote Controlled Vibrators extremely popular.
Market Trends Retailers Should Watch
Rapid Industry Growth
The global market for app controlled sex toys exceeded $1.7 billion in 2024 and is projected to grow to over $3.7 billion by 2031. This growth reflects broader trends in sextech, where technology meets wellness and intimacy.
As consumers become more comfortable discussing sexual health, they are seeking devices that offer convenience, customisation, and high tech experiences.
Tech Savvy Consumer Expectations
Consumers today, especially Millennials and Gen Z, are used to controlling aspects of their lives through apps. They expect that same level of control and personalisation from their sexual wellness tools. Smart toys deliver on this with interactive features, memory settings, and control sharing with a partner.
Retailers can benefit from stocking diverse items like App Remote Controlled Cock Rings and App Remote Controlled Butt Plugs that satisfy the growing demand for remote intimacy and tech integration.
Retail Implications and Customer Engagement
App connected toys attract consumers who want both function and fun. Retailers must evolve by:
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Offering tech demos or guided explanations
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Highlighting app features through signage or staff support
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Creating displays that emphasize the toy’s app interface and benefits
Essential Features Retailers Should Highlight
When introducing app connected toys, focus on these selling points:
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Wireless connectivity (Bluetooth or WiFi)
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Easy to use mobile apps
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Partner control options for long distance play
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High quality, body safe materials
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Reliable battery life and USB charging
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Compatibility with iOS and Android
Retailers can also link smart sex toys with products from the For Couples Collection, making it easy for partners to shop together.
How to Educate and Sell Effectively
Make the shopping experience smooth and informative:
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Use demo models and dummy smartphones to showcase app functionality
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Train staff to explain pairing steps, features, and privacy protections
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Use phrases like "connect from anywhere," "customisable patterns," or "partner controlled intimacy" to appeal to tech oriented shoppers
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Cross sell premium lubricants or wellness items from the Lubes and Wellness Collection to enhance the experience
Common Challenges and Retail Solutions
Retailers may encounter hesitations or objections, which can be addressed with thoughtful guidance.
Tech Overwhelm
Some shoppers may fear these toys are too complicated. Offer reassurance and hands on support.
Price Concerns
Smart toys are typically priced higher. Emphasize quality, longevity, and the benefits of advanced features.
Privacy Questions
Explain the use of encryption and secure connections in trusted brands. Help customers manage app permissions easily.
Compatibility Issues
Always include information on app availability for iOS and Android to avoid confusion.
Stock Turnover
Keep up with fast product cycles. Tech toys update frequently and new models can outperform older ones quickly.
Action Steps for Retailers
App controlled sex toys are becoming a top tier category in adult retail. Retailers should embrace this innovation to attract a new generation of buyers.
Steps to take now:
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Add 3 to 5 app controlled toys across categories
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Train staff on tech features and troubleshooting
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Use signage to highlight smart compatibility
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Bundle toys with accessories or wellness products to increase cart value
These toys offer more than just stimulation. They provide personalised connection, fun for long distance couples, and a fresh take on intimacy for modern consumers.
FAQs
What’s the difference between a regular and an app controlled sex toy
App controlled toys offer remote access, app features, and personalized settings not available in standard models.
Do customers need a smartphone to use smart toys
Yes. Most of these toys work with a mobile app for control and customization.
Are smart sex toys safe to use
Yes. Trusted brands use secure connections, encrypted data, and require permission settings.
What are the best selling app connected toys
Vibrators, butt plugs, and cock rings are popular in the smart toy category. Explore our app controlled selections for options.
Is the higher cost worth it
For many customers, yes. These toys offer premium features, long battery life, and unique functionality that enhances pleasure and connection.
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