Empire Labs

Empire Labs is an American adult toy brand producing Clone-A-Willy and Clone-A-Pussy kits, the market-defining DIY moulding systems that allow buyers to create a vibrating silicone replica of a real penis or a silicone replica of a real vulva using a safe, food-grade moulding compound and body-safe silicone at home. Empire Labs invented the Clone-A-Willy format and has refined the kit formulation and process over multiple product generations to produce a result that is genuinely achievable for buyers with no prior moulding experience, delivering a custom intimate product that is as personally meaningful as it is physically functional. The Empire Labs range at Lovva covers Clone-A-Willy vibrating replica kits, Clone-A-Pussy kits, and associated refill and accessory products for buyers who want to create a permanent intimate keepsake or a personalised pleasure product from a real body.

About Empire Labs

Empire Labs invented the Clone-A-Willy format in the early 2000s by solving a problem that no previous product had addressed: how to allow ordinary people with no craft or manufacturing experience to create a safe, usable, body-accurate silicone replica of a real penis at home, in one sitting, using materials that are safe enough for food contact and produce a finished product that is safe for intimate use. The moulding category existed before Clone-A-Willy, but in professional craft and industrial contexts that required equipment, experience, and materials that were not accessible to the consumer market. Empire Labs translated the core chemistry into a consumer-grade kit format with pre-measured components, written instructions accessible to first-time users, and materials that are forgiving enough to produce a usable result even when the process is not executed perfectly.

The chemistry behind the Clone-A-Willy kit is specific and worth understanding before purchase. The moulding compound is an alginate, the same food-grade material used to make dental impressions, which sets rapidly around the inserted penis to capture its exact shape, texture, and dimension in a hollow mould. This mould is then filled with a two-part platinum-cure silicone that cures to a flexible, body-safe material that permanently holds the captured shape. The result is a silicone cast that is body-accurate to the specific penis it was moulded from, including the exact girth at every point along the shaft, the glans shape, and surface texture details that a commercially manufactured dildo at any price cannot replicate for an individual anatomy. The vibrating versions include a standard bullet vibrator that is embedded in the silicone during curing so that the finished replica is both a dimensionally accurate replica and a functioning vibrator.

The Clone-A-Pussy kit applies the same moulding and casting process to the external vulva and labia, producing a silicone impression of the vulva and surrounding tissue that functions as a tactile keepsake and an intimate physical record of a body at a specific moment in time. The Clone-A-Pussy format suits different use contexts from the Clone-A-Willy: where the Clone-A-Willy replica is used as a functional dildo, the Clone-A-Pussy impression is more commonly a tactile keepsake or an artistic intimate record rather than a functional sexual product, though it serves both contexts.

For Australian buyers, Empire Labs at Lovva provides access to the original and most refined DIY intimate moulding kit system available, with a product development history that has refined the alginate and silicone formulations over multiple generations to maximise the reliability of a successful result for first-time users without prior craft experience.

Empire Labs Product Range

The Clone-A-Willy kit is the brand's defining product, available in multiple silicone colour options including skin tones, vibrant non-realistic colours, and glow-in-the-dark formulations. The standard kit includes the alginate moulding powder, the two-part platinum-cure silicone, a moulding tube, a bullet vibrator for embedding in the finished replica, and printed instructions with all necessary components pre-measured for a single moulding session. The kit produces a hollow alginate mould of the erect penis that is then filled with mixed silicone to produce the finished vibrating replica. The entire process from moulding to cured replica takes approximately 24 hours, with the active moulding session taking 15 to 20 minutes and the silicone curing overnight. Browse Empire Labs products in the Empire Labs collection at Lovva.

The Clone-A-Willy Glow in the Dark kit uses the same moulding process with a silicone formulation that fluoresces under UV light, producing a replica with visual novelty alongside the dimensional accuracy of the standard kit. The glow-in-the-dark formulation is the same body-safe platinum-cure silicone used in the standard kit and produces a functionally identical result with the additional visual characteristic.

The Clone-A-Pussy kit uses a modified moulding compound and process suited to the external female genitalia, producing a silicone impression of the vulva and surrounding tissue. The process does not require erection and takes approximately 2 to 3 minutes of compound setting time against the skin before the mould is removed. The finished silicone impression captures the labia, clitoral hood, and surrounding tissue in a permanent body-safe silicone form.

Refill silicone is available separately for buyers who want to produce a second replica from an existing alginate mould without repeating the full moulding process. Note that alginate moulds are fragile and have a limited number of usable pours before the mould distorts: most alginate moulds support two to three silicone pours before detail definition is lost. Browse related intimate products in the dildos collection for additional options alongside the Clone-A-Willy replica format.

Who Buys Empire Labs Products

Couples who want to create a permanent intimate replica of one partner's anatomy find the Clone-A-Willy kit the only available product that delivers this result at home with consumer-accessible materials. The personal significance of a dimensionally accurate replica is entirely different from any commercially manufactured dildo, regardless of the commercial dildo's quality: the Clone-A-Willy replica is the specific person's specific anatomy, at the specific dimensions that defined that intimate relationship at the moment of moulding. This personal significance is the primary reason couples choose Clone-A-Willy over any alternative.

Long-distance couples who want a physical intimate object that genuinely represents one partner's anatomy find the Clone-A-Willy replica a uniquely meaningful solution. Unlike commercially manufactured dildos that can be chosen for resemblance but not for accuracy, a Clone-A-Willy replica is the accurate physical form of the absent partner, which produces a genuinely different and more intimate relationship with the object than any commercially sourced alternative.

Gift buyers who want a genuinely novel, personalised, and intimate gift for a partner find Clone-A-Willy one of the most memorable and meaningful intimate gift options available. A Clone-A-Willy kit given as a gift communicates an invitation to create something together, which is a different kind of intimate gift from any product that arrives already made. The making process itself, conducted together, is frequently described as a significant shared intimate experience alongside the finished product.

Buyers who have found that commercially manufactured dildos do not match their preferred dimensions, whether because their partner's anatomy is above or below average dimensions, because the specific girth distribution along the shaft matters to them, or simply because a replica of their actual partner is more satisfying than a standardised commercial product, find Clone-A-Willy the only available solution that addresses dimensional accuracy for a specific anatomy.

Using Empire Labs Kits

Read the full instructions before beginning the moulding process. The Clone-A-Willy process has a time-sensitive active phase during which the alginate mould compound is setting around the inserted penis. If this phase is not prepared for in advance, with water temperature measured, all components in position, and both partners clear on the sequence of steps, the compound will begin setting before the mould is correctly positioned and the result will be a partially set mould that cannot be used. Preparation before mixing the alginate compound is the single most important factor in a successful first attempt.

Water temperature is the most critical variable in the moulding process. The alginate compound is mixed with water, and the temperature of this water determines how quickly the compound sets. The instructions specify a narrow water temperature range, typically around 27 to 32 degrees Celsius depending on the kit generation, that provides enough setting time to insert the penis and position the mould tube correctly before the compound firms. Water that is too warm sets too quickly and does not allow enough time for correct positioning. Water that is too cold sets too slowly and produces a compound that is too soft to hold the penis shape accurately when the tube is removed. Use a kitchen thermometer to confirm the water temperature before mixing: guessing at temperature is the most common cause of failed first attempts.

Erection quality matters for the dimensional accuracy of the result. The Clone-A-Willy replica captures the dimensions of the penis at the moment of moulding. A full, firm erection produces the most accurate and most satisfying replica. Partial erection at the time of moulding produces a smaller replica than the intended full-erection dimensions. Plan the timing of the moulding session to maximise the likelihood of a firm erection at the moment of compound insertion: the active moulding phase is brief and does not allow for extended arousal during the process.

The silicone curing phase is temperature-sensitive. The platinum-cure silicone that fills the alginate mould cures over approximately 24 hours at room temperature. Curing at higher temperatures accelerates the process. Curing at temperatures below 18 degrees Celsius significantly extends the curing time and may produce an incompletely cured replica if the ambient temperature is too low. Ensure the curing location maintains a consistent temperature above 20 degrees Celsius for the full curing period.

Allow the finished replica to cure completely before removing it from the mould. Removing a partially cured silicone replica from the alginate mould tears the silicone and produces a damaged or deformed finished product. The silicone is fully cured when it is firm throughout rather than soft or tacky at the centre. If in doubt, allow an additional 6 to 12 hours before removing.

Looking After Empire Labs Products

Clean the finished Clone-A-Willy or Clone-A-Pussy silicone replica with warm water and mild soap after every use. The platinum-cure silicone used in Empire Labs replicas is non-porous and body-safe, and can be boiled for full sterilisation if the embedded bullet vibrator is removed before boiling. With the bullet vibrator in place, clean in the dishwasher on the top rack without detergent or wash thoroughly by hand. Allow to dry completely before storage.

Store the finished replica in a clean, dry location away from direct sunlight and heat, which degrade platinum-cure silicone over time and cause colour fading in coloured and glow-in-the-dark formulations. Store in an individual pouch or the original packaging away from other silicone surfaces to prevent surface contact and material transfer during storage. Use water-based lubricant only with the finished replica: silicone-based lubricant degrades platinum-cure silicone surfaces in the same way it degrades commercial silicone toy surfaces.

Alginate moulds are fragile and should be used for silicone pours immediately after completing the moulding session before the mould dries out, which degrades the detail definition within hours of removal from the water-mixed compound. Do not attempt to store an alginate mould for later use: the mould must be filled with silicone within the first few hours of its creation or the detail accuracy of the resulting replica will be significantly reduced.

Goes Well With

The Clone-A-Willy process pairs naturally with a patient, relaxed approach to the session itself. Couples who treat the moulding process as a fun, low-pressure shared activity rather than a technical procedure that must be executed perfectly on the first attempt consistently report more positive outcomes, both for the process experience and for the quality of the finished replica. A second kit is available for couples whose first attempt does not produce the result they wanted: Empire Labs refill kits and full kit replacements are available for this purpose.

The finished Clone-A-Willy vibrating replica uses a standard bullet vibrator that can be replaced with any compatible bullet vibrator if the original wears out: the bullet is not permanently embedded and can be removed and replaced as needed. Replacement bullet vibrators compatible with the Clone-A-Willy format are available at Lovva.

The Lovva blog on how to introduce new intimate experiences to a partner is directly relevant for couples approaching the Clone-A-Willy process together for the first time, covering the conversation around shared intimate product creation, managing expectations about the process and the result, and framing the experience as a shared creative and intimate activity rather than a performance evaluation.

Shop Empire Labs at Lovva

Lovva stocks Clone-A-Willy and Clone-A-Pussy kits from Empire Labs in standard, glow-in-the-dark, and coloured silicone formulations. All orders ship to customers throughout Australia and internationally in discreet, unbranded packaging with no indication of contents on the outside of the parcel. Browse the full Empire Labs collection above to find the original and most refined DIY intimate moulding kit system available, for couples who want to create a permanent personalised intimate replica from a real body.