Pjur

Pjur is a German intimate lubricant brand founded in Luxembourg in 1995 and now headquartered in Germany, producing one of the most extensively developed and clinically respected lubricant catalogues available from a single brand. Pjur is best known for the Original silicone-based lubricant, which has been continuously produced since the brand's founding and has become the reference product against which professional and enthusiast assessments of silicone lubricant performance are made globally. The brand's portfolio extends beyond silicone to cover water-based formulations, hybrid lubricants, and specialised intimate care products for specific use cases including anal use, sensitive skin, and sex toy care. The Pjur range at Lovva covers the brand's most important lubricant lines for solo use, partnered sex, and intimate toy use.

About Pjur

Pjur was founded in Luxembourg in 1995 with a formulation philosophy that distinguished it immediately from the bulk of the intimate lubricant market: clinical testing and dermatological approval as a baseline requirement for every product rather than an optional quality claim applied selectively. The intimate lubricant category has historically been poorly regulated in most markets, which has allowed products with problematic ingredient profiles to be sold alongside genuinely well-formulated alternatives without buyers having effective tools to distinguish between them. Pjur's clinical testing commitment addressed this directly, producing lubricants whose safety and performance on intimate tissue has been evaluated through a formal process rather than assumed from ingredient lists alone.

The Pjur Original silicone lubricant is the product that built the brand's reputation and that continues to define the category benchmark three decades after its introduction. Silicone-based lubricant has specific properties that make it irreplaceable in certain intimate use contexts: it does not absorb into skin or evaporate during use the way water-based lubricants do, meaning a single application maintains its slipperiness throughout an extended session without requiring reapplication; it is waterproof and maintains effectiveness in water, shower, or bath contexts where water-based lubricant is immediately rinsed away; and it has a silky, skin-conditioning feel that many users find more comfortable than water-based alternatives for extended skin-on-skin intimate contact. Pjur Original delivers these silicone lubricant properties in a clinically tested formulation that is as pure and as well-considered as silicone lubricant currently gets.

The Pjur Analyse Me range extends the same formulation rigour into the anal lubricant category, producing a water-based anal lubricant with a thicker, more cushioning consistency than standard water-based formulas and a formula specifically developed for the tissue characteristics of the anal canal, which has a different sensitivity profile and a different natural lubrication capacity from the vaginal canal and requires a formulation tailored to these differences rather than a standard water-based product applied to a different context.

For Australian buyers, Pjur at Lovva provides access to the most clinically credible European intimate lubricant brand available, with formulations developed with the same scientific rigour that the best European personal care brands apply to their products.

Pjur Product Range

Pjur Original is the brand's defining product and the silicone lubricant against which all others are measured. A pure dimethicone silicone formula in a concentrated, long-lasting application that maintains slipperiness throughout extended sessions without reapplication, conditions the skin during use rather than drying it, and performs equally well in wet environments where water-based lubricant fails immediately. Pjur Original is compatible with latex and polyisoprene condoms and with all non-silicone intimate toy materials. It must not be used with silicone sex toys as silicone lubricant degrades silicone toy surfaces. Browse Pjur products in the Pjur collection at Lovva.

Pjur Aqua is the brand's water-based lubricant range, applying the same clinical formulation standard to a water-based formula that is compatible with all condom materials and all intimate toy materials including silicone. Pjur Aqua suits buyers who need a lubricant compatible with silicone toys or who prefer the water-based texture and easier cleanup that silicone lubricant does not provide. The Aqua formula is more refined than standard water-based lubricants in its skin feel and stability, reflecting the same formulation investment that distinguishes Pjur Original from commodity silicone alternatives.

Pjur Analyse Me is a water-based anal lubricant specifically formulated for anal use, with a thicker, more gel-like consistency that provides more sustained cushioning during anal penetration than standard water-based formulas, and a formula developed for the specific sensitivity and tissue characteristics of the anal canal. Analyse Me is compatible with latex condoms and all toy materials. It contains a relaxing agent that helps reduce anal muscle tension to assist comfortable insertion, making it the most purposefully developed Pjur formulation for anal-specific use.

Pjur Med is the brand's sensitive skin and intimate wellness lubricant range, producing water-based formulations specifically developed for buyers with latex sensitivity, post-menopausal vaginal dryness, recurring irritation from standard lubricant formulations, or other specific intimate skin conditions that require a more carefully considered formulation than standard lubricants provide. The Med range is often recommended by gynaecologists and sexual health practitioners for buyers with specific intimate skin conditions. Browse related intimate care products in the lotions and massage oils collection for complementary products.

Pjur hybrid and specialised formulations including hybrid silicone and water-based blends that extend the slipperiness of water-based lubricant without the full silicone formula's toy incompatibility, and specialised products including Pjur Back Door serum for anal sensitivity management and Pjur Man formulations for male-specific intimate use.

Who Buys Pjur Products

Buyers who specifically want silicone lubricant and who want the most clinically respected and formulation-pure silicone lubricant available choose Pjur Original. The product's three-decade track record, its position as the category benchmark in professional and enthusiast review contexts, and its clinically tested formulation together make it the most defensible silicone lubricant choice available. Buyers who have tried other silicone lubricants and been disappointed by the feel, the residue, or the skin irritation that poorly formulated alternatives produce find Pjur Original's formulation purity a meaningful and immediate improvement.

Buyers who engage in extended intimate sessions where water-based lubricant reapplication frequency is a persistent disruption find Pjur Original's non-absorbing, non-evaporating silicone formula the most practical solution: a single adequate application at the beginning of a session maintains effective lubrication throughout without requiring any interruption for reapplication, which is impossible with even the best water-based formulations.

Buyers who engage in anal play, whether with toys, fingers, or penetrative sex, find the Pjur Analyse Me range the most purposefully developed lubricant option for this specific use context. The thicker consistency, the tissue-appropriate formulation, and the relaxing agent component together produce better anal lubrication outcomes than either standard water-based or silicone lubricant applied to an anal context without these specific formulation considerations.

Buyers with intimate skin sensitivities, recurring irritation from standard lubricants, or conditions including vulvodynia, vaginismus, or post-menopausal vaginal dryness find the Pjur Med range one of the most clinically appropriate lubricant options available without a prescription, with formulations developed for and often recommended in clinical sexual health contexts.

Choosing Pjur Products

Use this decision guide to identify the right Pjur formulation for your use case. For skin-to-skin partnered sex or solo use without silicone toys, and where you want the longest-lasting slipperiness without reapplication: Pjur Original silicone. For the same use cases but with silicone toys, or where water-based cleanup is preferred: Pjur Aqua. For anal use specifically, whether with toys, fingers, or penetrative sex: Pjur Analyse Me. For sensitive skin, recurring irritation, or conditions requiring clinical-grade formulation care: Pjur Med. For extended sessions where some silicone formula longevity is wanted alongside water-based toy compatibility: Pjur hybrid formulation.

Never use Pjur Original or any silicone-based lubricant with silicone sex toys. Silicone lubricant causes surface degradation in silicone toys that is irreversible and progressive: the toy surface becomes tacky, loses its smooth feel, and eventually develops a deteriorating surface that makes the product unusable. If you are unsure whether a toy contains silicone, perform a patch test by applying a small amount of lubricant to an inconspicuous area and waiting 30 minutes before checking for any surface change. Any stickiness, cloudiness, or texture change indicates silicone content and confirms the lubricant is incompatible.

For Pjur Original, less is more. Silicone lubricant is significantly more concentrated and longer-lasting than water-based lubricant: a small amount applied to the relevant area provides effective lubrication for extended periods. Starting with too much produces an overly slippery sensation that many users find reduces tactile feedback. Begin with a small amount and add more only if needed rather than applying the quantity you would use with a water-based lubricant.

For Pjur Analyse Me, apply to both the anal opening and the toy or partner's surface before insertion. The relaxing agent in Analyse Me works by reducing the involuntary muscle tension that makes anal insertion uncomfortable: allow a short time after application for this component to take effect before attempting insertion rather than applying and immediately proceeding. Never use anal lubricant as a substitute for the communication, relaxation, and gradual preparation that safe anal play requires alongside an appropriate lubricant.

Looking After Pjur Products

Store all Pjur lubricants with caps tightly closed between uses in a cool, dry location away from direct sunlight and heat. Silicone lubricant is chemically stable and does not degrade as quickly as water-based formulations when stored correctly, but the cap should be kept tightly closed to prevent contamination of the product between uses. Check the expiry indication on packaging before use.

Pjur Original silicone lubricant washes from skin with soap and warm water but does not wash away with water alone: this is part of its durability advantage during use but means post-session cleanup requires soap rather than only rinsing. Clean any surface the silicone lubricant contacts with soap and warm water to remove residue completely. Do not allow silicone lubricant to contact silk, satin, or delicate fabrics as it is difficult to remove from these materials without specialist cleaning.

Water-based Pjur formulations including Aqua, Analyse Me, and Med clean from skin and surfaces easily with water and mild soap. Pump-top dispensers should be flushed periodically with clean water to prevent formula buildup in the pump tube.

Goes Well With

Pjur Original pairs most naturally with skin-to-skin intimate contact and with non-silicone toy materials: metal, glass, ABS plastic, and hard nylon. For buyers who use both silicone toys and non-silicone toy materials in the same intimate session, keeping both Pjur Original and Pjur Aqua accessible allows using the optimal lubricant for each material rather than compromising with a single formula.

Pjur Analyse Me pairs directly with careful, patient anal preparation and the communication and relaxation approach that safe anal play requires regardless of lubricant choice. The Lovva blog on how anal sex can be more comfortable covers preparation, relaxation technique, and lubricant choices in direct practical terms and is recommended reading for any buyer using Pjur Analyse Me for the first time, covering the broader approach to comfortable anal play that the lubricant supports but does not replace.

Shop Pjur at Lovva

Lovva stocks a curated selection of Pjur lubricants across the Original, Aqua, Analyse Me, Med, and specialised formulation lines. All orders ship to customers throughout Australia and internationally in discreet, unbranded packaging with no indication of contents on the outside of the parcel. Browse the full Pjur collection above to find clinically tested, European-formulated intimate lubricants from the brand that has defined the silicone lubricant category for three decades.